Sales Development Representative

About the role

The organisation is seeking a motivated Strategic Sales Growth Associate to convert engaged freemium users into long-term customers across its identity and e-signature product lines. This entry-level role offers a fast-track opportunity to develop expertise in product-led growth (PLG), strategic sales, and cross-functional collaboration within an international environment.

Key responsibilities

• Engage with existing freemium users to convert them into qualified leads and paying customers.

• Apply a mix of personalised outreach and automated tools to nurture high-value prospects.

• Collaborate closely with Product and Marketing teams to optimise the freemium-to-paid conversion funnel.

• Support two core product lines by developing tailored strategies for both small businesses and enterprise clients.

• Analyse user behaviour and contribute to the continuous improvement of sales funnels and conversion processes.

• Manage and refine the full PLG process to drive measurable revenue growth.

What you bring

• 1–2 years of experience in a customer-facing or B2B environment such as sales development, inside sales, or customer success.

• Fluency in Dutch and English (written and spoken).

• Strong business acumen and ability to understand client needs.

• Interest in modern SaaS sales and digital engagement methods.

• Familiarity with CRM systems and sales automation tools (or willingness to learn).

• Collaborative mindset with the motivation to develop a strategic sales career.

What we offer

• Clear career growth opportunities supported by professional learning initiatives.

• Flexible working arrangements (remote, hybrid, or office-based).

• Inclusive, collaborative culture that values diversity and open communication.

• Opportunities to work across teams and make an early strategic impact in a global technology environment.